Your med spa may have the best services in town, luxurious treatments, and a loyal base of clients who adore you—but how do you attract new clients who may not know about your business yet? That’s where SEO (Search Engine Optimization) comes in. Keywords are the backbone of any med spa SEO strategy, and when used effectively, they can propel your website to the top of search results.
In this guide, we’ll break down the best keywords for med spa SEO, how to find them, and how to use them to your advantage. Let’s dive in!
What Are Keywords and Why Do They Matter for Med Spa SEO?
SEO keywords are the words or phrases that potential clients are typing into search engines when looking for services. If you’re a med spa owner, keywords help ensure that when someone is searching for “Botox near me,” your website pops up in the search results.
Keywords are critical because they connect what people are searching for with the content you have on your website. The better your keyword game, the higher you rank in search engines, leading to more traffic and—fingers crossed—more clients walking through your doors.
Types of Med Spa SEO Keywords
To make it easier, let’s break down the types of med spa SEO keywords you should focus on:
Local Keywords
These are essential for targeting clients in your area. Local keywords typically include the treatment and location, helping potential clients find you quickly.
Examples:
-
- Botox in [Your City]
- CoolSculpting near me
- Med spa microneedling in [Your City]
Commercial Keywords
These are used when clients are ready to book or purchase a service. They signal intent to buy and are highly valuable for getting direct business.
Examples:
-
- Best med spa for Botox
- Affordable laser hair removal
- Weight loss injection consultation
Informational Keywords
Not every visitor is ready to book an appointment immediately. Some are researching, and this is where informational keywords shine. They help potential clients learn more about treatments before making a decision.
Examples:
-
- How long does Botox last?
- How much does microneedling cost?
- What is the recovery time for CoolSculpting?
How to Find the Best Med Spa SEO Keywords
Now that we’ve covered the types of keywords, how do you actually find the best ones? Here’s a step-by-step guide to help you with your research:
- Start with Seed Keywords
Seed keywords are the basic search terms that describe your services, such as “Botox,” “CoolSculpting,” or “microneedling.” These are the starting point for expanding your keyword list. - Use Ahrefs for Keyword Research
Ahrefs is one of the best tools for finding related keywords (and my personal fave!). Simply input your seed keywords into the Keyword Explorer and then explore the “terms match” and “questions” sections to find variations of those keywords that people are actively searching for.
- Try SEMrush for Competitive Analysis
Another powerful tool is SEMrush, which allows you to essentially spy on your competitors. See what keywords other med spas in your area are ranking for and look for gaps that you can fill with your own content. Use the Keyword Magic Tool to discover additional keyword ideas. - Leverage Google’s “People Also Ask”
Ever notice those boxes that pop up with common questions related to your search? Use those! Google’s “People Also Ask” feature holds a plethora of informational keywords that can inspire blog posts or FAQs.
- Utilize Google Search Console
Don’t forget about Google Search Console! It’s free and helps you track the keywords you’re already ranking for, so you can see what’s working and locate any gaps.
Med Spa Keywords by Service
Here’s a helpful list of keywords, broken down by popular med spa treatments. These keywords can be sprinkled throughout your website to ensure you’re targeting the right audience.
- Botox Keywords
- Botox in [Your City]
- How much does Botox cost?
- Botox results before and after
- CoolSculpting Keywords
- CoolSculpting near me
- CoolSculpting before and after
- How long does CoolSculpting last?
- Microneedling Keywords
- Microneedling for acne scars
- Microneedling cost
- Microneedling in [Your City]
- Laser Hair Removal Keywords
- Laser hair removal near me
- Affordable laser hair removal
- How many sessions for laser hair removal?
- Weight Loss Keywords
- Weight loss injections near me
- Med spa weight loss programs
- Fat-burning injections
How to Use Keywords Effectively for Med Spa SEO
So now that you’ve got a great list of keywords, how do you use them? Here are some practical tips:
- Include Keywords in Service Pages and Blogs
Make sure your service pages (like your Botox or CoolSculpting pages) include the relevant keywords. Blogs are another excellent way to naturally include keywords and provide valuable content. - Optimize Headers and Subheaders
Ensure your keywords are present in headers (H1, H2, H3 tags) to make your content easy to scan and SEO-friendly. - Use High-Quality Images with Alt Text
Always include relevant keywords in the alt text of images. For example, if you post a “before and after” image for Botox, the alt text could be “Botox treatment results at [Your Med Spa].” - Leverage Internal and External Links
Link to relevant service pages (like this!) on your site and to trusted external sources to strengthen your med spa SEO. For instance, you could link to external studies on Botox or CoolSculpting for added authority. - Update Keywords Regularly
SEO is an ongoing process. We recommend reviewing and updating your keywords quarterly to ensure you’re adapting to any shifts in search trends and staying ahead of competitors.
Crush Digital’s Med Spa SEO Experts
If you’re ready to step up your med spa SEO game and start attracting more clients, these keyword tips are a great place to start. But let’s be honest—who has time to sift through SEO reports when you’re busy running a business and taking care of your clients?
That’s where we come in. At Crush Digital, our med spa SEO experts do all the research and implementation for you, so you can focus on what you love—running your med spa and helping your team and clients look and feel their best. Let us handle the nerdy stuff like keyword research, so you don’t have to.
Ready to get started? Check out our SEO services here and let’s take your med spa to the next level!
