In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Izabelle Suzano, practice manager of Moksha Aesthetics in Potomac, Maryland. Izabelle shares her journey from studying law in Brazil to becoming a leader in the med spa industry, highlighting how problem-solving and adaptability helped her succeed.
She discusses the biggest challenges in running a med spa, from managing staff to ensuring smooth daily operations. The conversation also dives into industry trends, including the growing demand for natural aesthetic treatments. Izabelle explains how personalized consultations and tailored beauty plans help clients achieve their goals and how offering payment plans like Cherry increases accessibility and boosts revenue.
Whether you’re a med spa owner, manager, or provider, this episode is packed with practical insights on leadership, client retention, and optimizing operations for success.
The Smart Med Spa Marketing podcast was created by Crush Digital to help medical spas and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.
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