In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with Dr. Patrick Blake, MD, FAAD, a board-certified dermatologist and co-founder of Portrait, a med spa platform. Dr. Blake shares his journey from Cleveland to San Diego, motivated by a passion to empower med spa professionals. They discuss industry challenges like rising costs, compliance complexities, and the role of emerging technologies such as AI. Dr. Blake emphasizes the importance of building authentic patient relationships, staying compliant, and differentiating brands. He also highlights key success metrics like patient reviews, cash flow stability, and long-term strategic goals for med spa professionals.
The Smart Med Spa Marketing podcast was created by Crush Digital to help medical spas and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.
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