girl researching medical spa seo

If you’re a medical spa owner looking to boost your online presence, understanding how to do keyword research is a must. Your clients are searching for specific treatments online—whether it’s Botox, CoolSculpting, or laser hair removal—and keyword research helps you capture that traffic by ensuring your site ranks for the right terms.

In this guide, we’ll dive into the essential steps of keyword research for medical spa SEO. By the end, you’ll be well on your way to creating a keyword strategy that drives more traffic, more bookings, and ultimately, more success for your spa.

Why Keyword Research is Crucial for Medical Spas

Keyword research is all about figuring out what your potential clients are searching for. For medical spa SEO, the right keywords connect your services to the needs of your target audience. Think of it as matching what you offer with what people are actively looking for.

Without the right keywords, even the most beautiful and well-optimized website can go unnoticed. With proper keyword research, you can target local customers, promote specific treatments, and answer common questions that potential clients have—leading them straight to your booking page.

Tools for Keyword Research

Before jumping into how to find the best keywords, let’s talk tools. The right tools make the job easier, faster, and more effective. Here are the top tools to consider:

  • Ahrefs
    My personal favorite, Ahrefs is a powerful tool that allows you to explore keyword ideas, track rankings, and analyze your competitors. It’s particularly useful for finding relevant keywords for your treatments by starting with seed keywords (more on those below). Use the Keyword Explorer feature to find terms, and explore the “terms match” and “questions” sections for more ideas. 

  • Google Search Console
    This free tool from Google helps you track which keywords you’re already ranking for and identify new opportunities. You can see what terms bring traffic to your site and use that information to fine-tune your strategy.
  • SEMrush
    Another strong competitor, SEMrush gives you an in-depth look at what keywords your competitors are ranking for and helps you find gaps in your own content. It’s an excellent tool for monitoring your rankings and finding new keyword opportunities.
  • Google’s “People Also Ask”
    While not technically a tool, Google’s “People Also Ask” feature is a goldmine for finding related informational keywords for medical spa SEO. These commonly searched questions can inspire blog posts, FAQs, or service page additions that address your clients’ needs.

Types of Keywords for Medical Spa SEO

Medical spas need a diverse keyword strategy to cover all the different ways people search for your services. Here’s a breakdown of the types of keywords you should focus on:

  • Local Keywords
    Most of your clients will likely come from your local area, so it’s essential to target local keywords. These include treatment names paired with your location or general phrases like “near me.”
    Examples:

    • Hydrafacial in [Your City]
    • Laser hair removal near me
    • Best body sculpting in [Your City]
  • Commercial Keywords
    Commercial keywords are used when clients are ready to book an appointment. These are highly valuable because they represent intent to purchase.
    Examples:

    • Affordable Hydrafacial near me
    • Body sculpting for quick results
    • Best medical spa for laser hair removal
  • Informational Keywords
    Many potential clients are in research mode, so you’ll want to capture those searches as well. Informational keywords focus on questions that people ask before booking a treatment.
    Examples:

    • How often should you get a Hydrafacial?
    • What is the recovery time for body sculpting?
    • How many laser hair removal sessions are needed?

How to Find the Right Keywords for Medical Spa SEO

Now that you know what types of keywords to look for, let’s go over the steps for finding them:

  • Start with Seed Keywords
    Seed keywords are the basic terms related to your services. For medical spa SEO, seed keywords might be “Botox,” “CoolSculpting,” or “microneedling.” These serve as the foundation for your research.
  • Use Ahrefs to Expand on Seed Keywords
    Once you’ve identified your seed keywords, use Ahrefs to discover related terms. In the Keyword Explorer, you can see matching phrases and questions people are asking about those treatments. This helps you find long-tail keywords (more specific phrases) that you may not have considered. For example, starting with “Botox” might lead you to “How long does Botox last?” or “Botox for forehead wrinkles.”
  • Check Out Your Competitors with SEMrush
    SEMrush is a great tool for spying on competitors. See what keywords other medical spas in your area are ranking for, and use that information to either target the same terms or find keyword gaps where you can rank higher.
  • Explore Google’s “People Also Ask”
    Input your seed keywords into Google and look at the “People Also Ask” section for inspiration. These are real questions people are asking and can help you discover new keywords to target with blog posts or treatment pages.

Grouped Keyword Lists by Treatment

To make things easier, here’s a list of keywords for some of the most popular medical spa treatments:

  • Hydrafacial Keywords
    • Hydrafacial in [Your City]
    • Hydrafacial benefits
    • How much does a Hydrafacial cost?
  • Body Sculpting Keywords
    • Body sculpting near me
    • Body sculpting before and after
    • How long does body sculpting take?
  • Laser Hair Removal Keywords
    • Laser hair removal results
    • Laser hair removal near me
    • How many laser hair removal sessions are needed?

Tips for Using Keywords Effectively

Finding keywords is just the first step. Here’s how to use them effectively across your website:

  • Place Keywords in Your Headers and Subheaders
    Use keywords in your H1, H2, and H3 tags to improve SEO and make your content easy to read.
  • Optimize Service Pages
    Make sure your treatment pages include relevant keywords. For example, your Botox page should include keywords like “Botox in [Your City]” or “How much does Botox cost?”
  • Use Keywords in Image Alt Text
    Always include relevant keywords in the alt text of images. If you post a before-and-after photo of microneedling results, the alt text could be “Microneedling treatment results at [Your Spa].”
  • Internal and External Linking
    Link to other pages on your website (internal linking) and to trusted external resources to strengthen your SEO. For example, link your CoolSculpting blog post to your CoolSculpting service page, and link to external studies or articles on the benefits of Botox.
  • Review and Update Keywords Regularly
    SEO isn’t a set-it-and-forget-it game. Make a habit of reviewing and updating your keywords quarterly to ensure your strategy stays fresh and effective.

Get Started with Medical Spa SEO

Keyword research is one of the most effective ways to increase visibility for your medical spa, attract new clients, and grow your business. By using the right tools and techniques, you can ensure your website ranks for the terms your target audience is searching for.

If keyword research feels overwhelming, don’t worry—we’ve got you covered. At Crush Digital, our experts handle all the details, freeing up your time to focus on your team, your clients, and the services that make your spa special. Let us do the heavy lifting so you can get back to what you love.

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