How Important is Digital Marketing for your Medical Spa?
In this day and age, some would say it’s a non-negotiable. The majority of medical spa clients find their spa of choice online, whether that’s on Google, Instagram, Facebook, or other popular social media platforms. Sure, traditional medical spa marketing tactics could work. Mailers, radio advertisements, and television commercials are all viable options. But let’s be honest, your dollar could go much further when it’s targeted to the correct audience. That’s why these four digital marketing strategies are essential for your medical spa marketing campaigns.
The medical spa industry is growing at a rapid pace. The American Med Spa Association reported that just two short years ago, in 2022, there are 8,841 medical spas in the United States. That’s a lot of competition. With the right digital marketing approach, you can strategically place your medical spa in front of the correct audience, beating the growing competition.
The Core Four of Digital Marketing:
Website Optimization
Your website is likely the first impression for your potential client. It serves as a digital storefront, displaying services, images, and testimonials. Your website can convert visitors into clients, by providing a strong call to action to schedule appointments. It’s not just about looking good; it’s about function and credibility. Not only should your website be credible for the sake of the potential client, but also per Google’s standards – if you’d like to be featured on the front page. Google uses the E-E-A-T framework to assess the quality of your website, which is vital to determine how high your website ranks. E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. We recommend further research on this topic to really master the art of website optimization.
SEO (Search Engine Optimization)
So now you’ve got your website created, but no one has visited it yet. That’s where SEO (Search Engine Optimization) comes into play. Relevant keywords, including your specific locations and services, are essential in gaining traffic to your website. Each specific location and service should have a page of its own, allowing each specific page to rank higher upon search. Additionally, “frequently asked questions,” pages can boost your site. Google, in essence, is a place to ask questions. The more frequently you answer these questions, the greater the chance of ranking higher in Google. With the right SEO strategy in place, you can position your medical spa as a top choice for clients searching for your services.
Paid Advertising
If you’ve got funds to play with, paid advertising can be a game changer. While your website optimization and search engine optimization are more focused on long term growth, paid ads are like a shortcut to immediate results. Please note that your website should be fully functional before beginning paid advertising, ideally with separate landing specific to these ads. These ads will be highly targeted to your audience: those who are ready to buy your services or products now. In order for the ads to work, they should include high-intent keywords and high quality, aesthetically appealing images. Paid advertising is utilized on platforms like Google, YouTube, and social media. Focus on the platforms that resonate best with your target audience for the greatest results for your medical spa marketing efforts.
Social Media
Social media is huge. It can make or break your brand awareness. It’s important to leverage this (free!) tool to showcase your services, behind the scenes, educational content, and before and afters. All of that helps build the authenticity that helps your potential client visualize their own transformation. And that’s kind of the whole point of this business, right?
Now, we know social media can be hard. It’s time consuming, and it takes a lot of mental energy and creativity. That’s where batching content comes into play. Planning your content in advance, whether it’s on a weekly, monthly, or quarterly basis, can be extremely productive.. Take a few hours to film and edit all of your educational content. Then take some time to create content around your sales and promotions. Along with holidays, employee anniversaries or birthdays, and the essential before and after photos. You can then utilize tools to schedule the content to post on its own. We use SocialPilot to schedule our content. You’ll need to include captions (keeping social media SEO in mind!) and tag relevant accounts in advance, as well. So yes, even with batching content, this can still be time consuming. But the ROI of your time will be extremely rewarding.
Bring in a Digital Marketing Expert
To save time and put more focus on serving your existing clients, the best approach is often to bring in the professionals. Crush Digital is a full-service digital marketing agency with decades of experience in website design, search engine optimization, paid ads, and social media. With our extensive knowledge in medical spa marketing, we can craft tailored solutions that maximize your ROI and help you reach your business goals. If you are reading this, it means our own digital marketing efforts worked – to bring our targeted audience onto our site. Contact us to get started today!
Smart Med Spa Marketing Podcast
If you liked this content, check out our Medical Spa Marketing Podcast. This information is a written version of our episode Essential Digital Marketing Strategies to Maximize Your Med Spa. Thanks for reading!
